OptiAdvertising opens new doors with Mass Media. See our work, and let's discuss how to drive you forward. 

 

Brand

OptiAdvertising set out to create compelling original content to support and boost ISACA's brand. We produced an online video series of more than 70 pieces of content, containing original interviews from some of the Tech Industry's biggest names.

ROI

As the global agency of record for the largest foreclosure defense law firm in the state of New York, OptiAdvertising has showcased ROI focused traditional and digital media via traditional radio, Spanish radio, SEO, Adwords, Gemini, and Facebook Advertising. 

PR

OptiAdvertising was moved by the story and mission of the non-profit organization, Patrick Lives On. Through Opti, PLO gained mass media and event coverage. Several major TV and radio interviews earned millions of impressions and promoted event based sponsorship. 

Response

As the global agency of record for Addiction Rehab Specialist, one of the largest radio advertisers in the country, OptiAdvertising has generated more than an estimated 20 million dollars in revenue for Addiction Rehab Specialist's partners.

Founded by award-winning media veterans, OptiAdvertising is ready to move your organization forward

 

Scott Termini and David DeFranzo founded Opti in 2015. After 3 years of unprecedented growth, OptiAdvertising has a proven track-record of success, and has generated over 100 million dollars in revenue for its clients.

 

The Largest Radio Advertiser in the Behavioral Health Industry

From day one, Opti was the global agency of record for The Addiction Rehab Specialist (ARS). Starting with a concept, Opti worked closely with ARS, transforming them into the largest radio advertiser in the behavioral health industry. After over 250,000 radio and television spots, Opti's inventory-based negotiation methods, have saved the ARS brand millions on their mass media spends. Generating thousands of responses per week, a granular lead generation and brand development campaign, have exceeded the expectations of the ARS brand and their partners. ARS has benefited from the expansive online video and creative content, including logo design and development. 

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ISACA.ORG Asked for Top Tier Content and Mass Media to Drive Membership,  We Delivered

 

OptiAdvertising's goals were to create top tier content and execute a highly targeted mass media campaign. We set out to co-brand with some of the largest names in the information technology world, including Microsoft, the U.S. Department of Defense, and Caterpillar; tackling industry topics ranging from perimeter defense to the autonomous car.

 

 

Mass Media Driving Social Change

 

Every great organization should be the change it wants to see in the world. Opti set out to assist the non-profit organization, Patrick Lives On (PLO), by expanding their ability to fund charitable work and developing a massive reach within the communities it serves. 

Results: The largest charitable event in the history of the organization, as well as massive reach and brand awareness through millions of impressions, via traditional and non-traditional methods. 

 

 

The Largest Foreclosure Defense Firm in the State of New York

 

In partnering with Opti, the already successful law firm, Petroff Amshen LLP, was able to propel their business to another level. 

With a two-tier approach of digital and radio initiatives, matched with top-tier content development, Opti was able to reinforce the core values of Petroff Amshen LLP. By successfully driving monumental impressions in the greater NYC area, a brand response oriented approach was created. 

The results speak for themselves: more than 1,000 new prospective clients.